WagDev LLC Privacy Policy
Effective Date: November 8, 2026 Last Updated: November 8, 2026
1. Introduction
WagDev LLC ("Company," "we," "us," or "our") is a small, independent app developer based in Illinois, USA. This Privacy Policy explains what information our apps handle, who receives it and what choices you have.
This policy applies to every WagDev app. Each app also has a Privacy Policy Supplement that says exactly what that app does. If an app's supplement says something more specific than this policy, the supplement governs for that app.
Our apps follow one of two models:
- On-device apps (for example sesh and Ears Up). There is no account. What you record stays on your phone and we never receive it. The only data that leaves your phone is the limited technical data described in Sections 2.2 and 4.
- Account apps (for example Life Log). You sign in, and depending on your plan your content can sync through our cloud services so it is available on your other devices and to people you share it with.
2. Information We Handle
2.1 Information You Provide
- Content you create (for example workouts, check-ins or journal entries). In on-device apps it stays on your device. In account apps it is stored on your device and, where your plan includes sync, in our cloud services.
- Account details, in account apps only: an email address and sign-in credentials (handled by Google Firebase Authentication; we never see your password), and any profile details you choose to add.
- Messages you send us, such as support emails.
2.2 Information Collected Automatically
Our apps do not include any analytics SDK and we do not build usage profiles. The data collected automatically is limited to:
- Crash and stability reports sent to Sentry: what went wrong, device model, operating system and app version, a random installation ID, and a short trail of the screens visited and buttons tapped just before an error (with on-screen text removed).
- Advertising data collected by Google in apps that show ads: see Section 4.3.
- App update checks sent to Expo: your IP address, a random installation ID, your platform and the app's version details, so the app can download updates.
- Purchase status from the App Store or Google Play: which product you own, kept on your device.
Like any internet service, each of these services sees your IP address when your device connects to it.
2.3 Information We Do Not Collect
We do not collect precise location, contacts, photos, microphone recordings, biometric data or payment card details. Health-related content you record in an app (for example sleepiness check-ins) stays on your device and is never sent to us or to advertisers.
3. How We Use Information
- To run each app's features, and in account apps to sync and share your content as you ask.
- To find and fix crashes and errors.
- To deliver app updates.
- To show ads in apps that have them, and to remove them when you buy ad removal.
- To answer your messages and requests.
- To meet legal obligations and to protect against fraud, abuse and security threats.
We do not use the content you create to target ads, and we do not sell it.
4. Who Receives Information
4.1 Selling and Sharing
We do not sell your personal information for money. However, in apps that show personalized ads on Android, Google receives your device's advertising ID and ad interactions to personalize ads. Some US state laws, including California's, call this "sharing" for cross-context behavioral advertising. Section 6.3 explains how to opt out. Apps that show only non-personalized ads, and all of our apps on iPhone, do not share information this way.
4.2 Service Providers
| Provider | What it receives | Why | Which apps |
|---|---|---|---|
| Sentry (Functional Software, Inc.) | Crash and error reports and app-stability sessions as in Section 2.2. We have set Sentry not to store IP addresses, but it uses the IP address on arrival to estimate approximate location (city, region and country). No names, emails or content you create. | Find and fix problems | All apps |
| Expo (650 Industries, Inc.) | IP address, a random installation ID, platform and version details, and a short error message if an update fails to start. | Deliver app updates | All apps |
| Apple App Store and Google Play | Your purchase and payment, under your store account. We receive only which product you own. | Process purchases and refunds | All apps with purchases |
| Google AdMob and Google's User Messaging Platform | See Section 4.3. Google acts as an independent controller of this data. | Serve and measure ads, ask for consent | Apps that show ads |
| Google Firebase | Your account email and sign-in data, and synced content. | Sign-in, cloud storage and sync | Account apps |
| RevenueCat, Inc. | A pseudonymous user ID, your IP address and your subscription status. No name, email or content. | Manage subscriptions | Apps with subscriptions |
Each provider handles data under its own privacy policy: Sentry, Expo, Apple, Google and RevenueCat.
4.3 Advertising in Some Apps
Some WagDev apps show a banner ad through Google AdMob. Each app's supplement says whether it does. We never pass the content you create to Google or any advertiser.
When an app requests an ad, the Google Mobile Ads SDK collects, on Google's behalf:
- your IP address, which Google also uses to estimate your general location (country or region);
- device identifiers: on Android, the advertising ID and the app set ID; on iPhone, an identifier limited to apps from the same developer (the advertising identifier itself is not available, see below);
- the ads you are shown and your interactions with them;
- diagnostic data about ad loading, and a Google-assigned SDK instance ID.
Google uses this for ad delivery, frequency capping, measurement and fraud prevention, and, where personalized ads are allowed, for personalization. See Google's privacy policy and how Google uses information from apps that use its services.
iPhone. No WagDev app asks for App Tracking Transparency permission, so Apple withholds your advertising identifier and our apps request non-personalized ads only on iPhone.
Android. Unless an app's supplement says otherwise, ads on Android may be personalized using your advertising ID, subject to your consent where consent is required and to your Android ad settings.
Consent in the EEA, the UK and Switzerland. Before any ad is requested, these users see Google's consent form (Google's User Messaging Platform, using the IAB Transparency and Consent Framework). If you decline, the app may still request a banner, but Google will serve only a limited ad: no personalization, and no use of cookies or device identifiers except, where enabled, to detect invalid traffic. Your IP address is still used to deliver it. Sometimes no ad is shown at all.
Changing your choice. Where Google's consent tools require it (today, in the EEA, the UK and Switzerland), apps with ads show a Privacy options row in Settings that reopens the consent form, so you can change or withdraw your choice at any time. A change applies from the next ad request.
Removing ads. Apps with ads offer a one-time purchase that removes them. After that, the app stops requesting ads and the ad SDK collects nothing further.
4.4 Legal Requirements
We may disclose information if the law requires it, or where needed to protect the rights, property or safety of our users, the public or WagDev.
4.5 Business Transfers
If WagDev is sold or merged, information we hold may transfer to the new owner, who must keep honoring this policy for that information or tell you before changing it.
5. Data Security
We use encrypted connections for all data our apps send, and established providers for anything stored off your device. Content in on-device apps is protected by your device's own security. See our Data Security Standards for details and for our limits as a small company.
6. Your Privacy Rights
6.1 Rights for Everyone
Wherever you live, you can:
- see, export and delete your content in the app (on-device apps keep it only on your device, so deleting it there deletes it everywhere except your own backups and exports);
- in account apps, delete your account in Settings;
- change your ad choices as described in Section 4.3;
- ask us what information we hold about you, or ask us to correct or delete it, by emailing privacy@wag.dev.
For on-device apps we hold no account or content for you. Crash reports in Sentry are not linked to your name or email, so we may be unable to find reports that relate to you, but we will search for any identifier you can give us.
6.2 Legal Bases (EEA, UK and Switzerland)
| Processing | Legal basis |
|---|---|
| Running the app and, in account apps, storing and syncing your content | Performance of our contract with you |
| Crash and stability reports (Sentry) | Our legitimate interest in keeping the apps working and secure |
| App update checks (Expo) | Our legitimate interest in delivering fixes and security updates |
| Ads and the device storage they use | Your consent, collected through Google's consent form; Google relies on its own legal bases as an independent controller |
| Purchases | Performance of the contract for the purchase (handled by Apple or Google) |
| Answering your messages | Our legitimate interest in helping you, or steps you ask us to take |
| Legal obligations | Compliance with law |
You have the right to access, correct, delete, restrict or port your data, to object to processing based on legitimate interests, to withdraw consent at any time (without affecting earlier processing), and to complain to your local data protection authority. WagDev LLC is the controller for the data we process. Contact us at privacy@wag.dev.
6.3 US State Privacy Rights (Including California)
We offer these rights to everyone in the United States, whether or not a particular state law applies to us. You can ask to know, access, correct or delete your personal information, and you will not be treated differently for using your rights.
Opting out of "sharing" for targeted ads. On Android, in apps with personalized ads, you can opt out in any of these ways:
- In Android settings, go to Settings, then Google, then Ads (or Privacy, then Ads), and delete your advertising ID. Apps then receive no advertising ID, and Google cannot personalize ads with it. Resetting the ID instead starts a new one with no history.
- On Android versions that offer it, turn on "Opt out of Ads Personalization" in the same Ads screen.
- Buy the app's one-time ad removal, which stops all ad requests.
- Email privacy@wag.dev. Because we hold no account for you, we will reply with the steps above for your device.
On iPhone there is nothing to opt out of, because our apps request non-personalized ads only.
Global Privacy Control (GPC). GPC is a signal sent by web browsers. Our apps are not web browsers and cannot receive it. We treat deleting your device's advertising ID as an opt-out request, and if an opt-out signal becomes available to apps on your device, we will honor it.
Sensitive information and minors. We do not use sensitive personal information to infer characteristics about you, and we do not knowingly sell or share the personal information of anyone under 16.
Categories of personal information (last 12 months). Identifiers (IP address, advertising ID on Android, installation IDs; account email in account apps), internet or device activity (ad interactions, crash and stability data), approximate location derived from IP, and, in account apps, content you sync. Sources, purposes and recipients are described in Sections 2 to 4. Only the advertising identifiers and ad interactions on Android are "shared" for cross-context behavioral advertising, and only with Google.
To make a request, email privacy@wag.dev. We may need to ask for information to confirm a request relates to you. You can use an authorized agent. If we decline a request, you can appeal by replying to our decision with "Appeal" in the subject line.
7. Data Retention
- On-device content stays on your device until you delete it or the app.
- Sentry crash and stability reports are deleted after 30 days.
- Expo deletes update error messages after 3 days; other update-check records are kept under Expo's policies.
- Google ad data is kept under Google's policies; you can review it at My Ad Center.
- Account apps: we keep your account and synced content while your account exists. Each app's supplement says what deletion removes and when.
- Support emails are kept as long as needed to help you and then deleted, normally within 2 years.
8. Children
Our apps are made for adults and are not directed to children. Our General Terms require users to be at least 18 unless an app's own terms set a different minimum age. We do not knowingly collect personal information from children under 13, and we do not ask for your age. If you believe a child has used one of our apps, the child's content can be removed by deleting the app (and, in account apps, the account), and you can email privacy@wag.dev so we can delete anything we hold.
9. International Transfers
We are based in the United States, and our service providers process data mainly in the United States. Where data about people in the EEA, the UK or Switzerland is transferred, we rely on the EU-U.S. Data Privacy Framework (and its UK and Swiss extensions) for providers certified under it, which Google, Sentry and Expo state they are, and on standard contractual clauses or the provider's own safeguards otherwise.
10. Third-Party Links
Our apps and pages may link to other services, such as Google's ad settings. Their privacy practices are their own.
11. Changes to This Policy
We will update the "Last Updated" date for every change. For a material change, we will tell you in the app before the change takes effect, and we will not apply a new use of data to information collected earlier without your consent. Where a change requires new consent, we will ask for it.
12. Contact
- Privacy questions and requests: privacy@wag.dev (we aim to reply within 3 business days)
- General support: support@wag.dev
- Security issues: security@wag.dev
13. Additional Information
13.1 Do Not Track
Our apps are not web browsers and do not receive browser Do Not Track or GPC signals. See Section 6.3 for how to opt out.
13.2 Scope
This policy covers our apps and our websites at wag.dev and legal.wag.dev. wag.dev uses Cloudflare Web Analytics, which counts page visits without cookies and without following you across other sites. legal.wag.dev uses no analytics. Neither site uses advertising trackers.
13.3 Accessibility
If you need this policy in another format, email support@wag.dev.
This Privacy Policy works together with each app's Privacy Policy Supplement and our Data Security Standards. Where a supplement is more specific, it governs for that app.